How to Write Successful Fundraising Letters

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success.
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Standing Ovation

"A senior theatre company, Act II Studio, is approached by a Canadian center about transforming their social science research into a play about breast cancer. What resulted was the phenomenon, "Handle With Care?" which had over 200 performances across Canada and in the U.S.
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Connecting Baby Boomers to Your Community Theatre

Learn how to attract Baby Boomers to your theatre. Give them a voice on your stage and you will be richly rewarded. The new generation of seasoned performers are a unique breed. Plan your program right and some of the 77 million Baby Boomers will become active participants in your company.
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Fundraising for Senior Theatre

The goal to make your Senior Theatre financially stable is high on most organizer’s list. This TipSheet addresses how to entice funders to recognize, value and contribute to Senior Theatre.
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New Trends in Senior Theatre

Use this TipSheet to understand the breadth and depth of the field. Discover how you can fit in. The TipSheet includes the latest research along with statistics, fundable ideas, and facts that give you an up-to-date snapshot of Senior Theatre.
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How to Start a Senior Theatre

Use this step-by-step guide to help you get started. It includes ideas about how to find a sponsor, how to locate a director and to select the form of Senior Theatre that fits your mission
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