By Bonnie L. Vorenberg
Learn how to attract Baby Boomers to your theatre. Discover ways to give this vibrant group a voice on your stage and you will be richly rewarded. They are a unique breed. So, plan your program right and some of the 77 million Baby Boomers will become active participants in your company. Use this document to learn how to meet Baby Boomers’ needs for health, fulfillment, stimulation, and flexibility as you discover directing and programming hints. Soon you will have captured and inspired this fresh new group of performers…and your company will never be the same!